For nearly 40 years, Dr. Pamela Wiley has been at the forefront of serving and advocating for kids with autism spectrum disorder (ASD) and other speech-related delays in Los Angeles. Formerly relying on word of mouth alone to grow her successful center, its myriad services, campuses around L.A. County, and delighted clientele, she came to us to launch her first formal PR and marketing communications campaign. Through careful planning of grassroots programs, strategic partner development, email marketing, and social and traditional media relations, we conducted several initiatives, including: the opening of Dr. Wiley’s first therapeutic preschool; a first-of-its-kind employment readiness training program for young adults with ASD with corporate partners AEG and UPS; and summer social skills programs for kids of all ages taught through drama.
We positioned Dr. Wiley and her team, which includes her partner and daughter Dr. Ashley Wiley, as go-to sources for local and national media, promoted their celebrity fundraisers, grew their professional networks, and publicized their numerous training manuals and scholarly publications. We trained the Wiley team to continue the work we started – i.e. after building strategic content calendars and posting cadence plans for the team, they now successfully manage their social media channels in-house. We rewrote the copy for their web site and directed its temporary redesign in the absence of a larger budget for retooling it completely, making it significantly more compelling visually, with corrected, impactful copy.